|  February 2022 - Cultural  and creative industries
 Issue  editor: Aurélien Palix Direction  générale des Entreprises ‒ Ministère de l’Économie, des Finances et de la  Relance 
 Introduction: Aurélien PALIX 
 Culture: a plural industry in its own right facing the  challenges of globalization   Back to the cultural industries Xavier Greffe, professor  emeritus at the Panthéon-Sorbonne University
   Cultural industries and public policies: a unifying  concept, a fruitful ambiguity Jean-Baptiste Gourdin, Director  General of Media and Cultural Industries, Ministry of Culture
    Analysis of the international situation of cultural  and creative industries Ernesto Ottone R., assistant  director general for culture at Unesco
   Cultural and creative industries: a lever for  promoting the cultural exception and the Francophonie Gaël de Maisonneuve, Delegate  for Francophone Affairs at the Ministry of Europe and Foreign Affairs
   French cultural industries and the power of influence François Chaubet, professor  of contemporary history at Nanterre
   French  CCIs to conquer the international market Christophe Lecourtier, Director General of  Business France
 
 Cultural  industries facing the emergence of digital: focus on certain sectors   Reflections  on the cinema’s future facing American streaming platforms Jean-François Mary, member of the college  of the Autorité de régulation de la communication audiovisuelle et numérique
   Video  games: a sector in which France is a leader Yves Guillemot, President and CEO of  Ubisoft
   The  distribution of cultural goods in the digital age Denis Mollat, director of the  Mollat bookstore
   For  equal access to books Frédéric Duval, CEO of Amazon.com
    Staying  alive : the new scenes of Live Malika Seguineau, general manager of  PRODISS
 
 Digital:  an opportunity   The  federation and revitalization of the cultural and creative industries in France  will require innovation and new technologies Thomas Courbe, direction générale  des Entreprises ‒ Ministère de l’Économie, des Finances et de la Relance
   Digital technology at the BnF: a global objective Laurence Engel, President  of the Bibliothèque nationale de France
   Perspectives and opportunities for immersive  technologies (virtual reality, augmented reality, interactive video mapping) in  the cultural sector Chloé Jarry and Alexandre  Roux, Lucid  Realities
   Making culture accessible in all regions through  digital technology Didier Fusillier, President  of the public establishment of the Parc et Grande Halle de La Villette (EPPGHV)
   Training  CCI talent: the sum of all challenges? Arnaud Lacaze-Masmonteil, teacher in the  Research and Innovation Department at Gobelins, the image school
 
 Miscellany    Can a  mutual bank remain both social and competitive? The case of Crédit populaire du  Maroc Prof. Rachid M’Rabet, Prof. Fouad Machrouh,  Prof. Meriem Seffar and Badr Figuigui, ISCAE group
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